Barbara Kruger’s First Solo Exhibition in Asia

June 27–December 29, 2019 
 
The Amorepacific Museum of Art presents the world-renowned contemporary artist Barbara Kruger’s first solo exhibition in Asia, BARBARA KRUGER: FOREVER. The museum planned this exhibition in celebration of its first anniversary of opening in the Yongsan district of Seoul. The show features major works that represent Kruger’s career from the 1980s to the present day. This is a great chance to experience the true colors of the artist who has been working on various forms of art for over forty years while sticking to a consistent and original style and pattern.

 
Barbara Kruger is an American conceptual artist well known for her works that apply advertising techniques in juxtaposing images and texts. Through eye-catching symbolic fonts and concise yet intense messages, she has critically conveyed power, desire, consumerism, gender and class issues in mass media and mechanisms of contemporary society. Her works raise questions about the framework of thoughts that build the foundation of our way of thinking, such as universal notion, belief, or stereotype, enabling viewers to think independently. 
 
This exhibition features forty-four works representative of Kruger’s oeuvre, including large-scale, site-specific installations. For the exhibition, the artist unveils her first piece in Korean Hangul, Untitled (충분하면만족하라) (2019), which translates to “Plenty should be enough,” a common phrase used by Kruger to critique consumerism and desire. Untitled (Forever) (2017), which is held in the collection of the Amorepacific Museum of Art and from which the exhibition takes its title, has been specially redesigned by the artist for this presentation. There are also sixteen pieces from the early collage series of the 1980s, Your body is a battleground and We don’t need another hero. 
 
Press Release